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Facebook Launches New Guide To Help Businesses 2021
With Pride Month coming to an end, Facebook has published a replacement guide which outlines how businesses can show their support for LGBTQ+ people beyond Pride Month alone.
As explained by Facebook:
“Pride Month may be a chance for businesses and marketers to pause and consider how we will become better allies of the LGBTQ+ community. But the work is just too important to finish in June. When businesses speak out, people listen, and by spotlighting community voices, celebrating and upholding the worth of LGBTQ+ lives, educating ourselves et al. , and taking proudly public stances that show ongoing support for diversity and individuality we will seize the chance to nudge society toward greater acceptance and inclusion.”
Advantages Of Facebook Launches New Guide
The 21-page guide includes a variety of stats and notes which underline the importance of supporting the LGBTQ+ and improving representation, altogether forms.
The guide also includes notes on how brands can contribute to improvement, and example case studies of companies that have diversified their promotions.
These are important notes, and definitely, there is a growing awareness of companies that are simply adding a rainbow logo to their social profiles for the month of June, but aren’t actually taking any concrete steps towards improving representation or addressing these elements.
In order to enhance , real action is required, and this guide provides some helpful notes and tips that could consider in your approach.
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