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Pinterest Announces New Features at its Creators Festival

Pinterest Announces New Features at its Creators Festival Including a 'Watch' Tab, 'Takes' and More

In this post we are going to tell you Pinterest Announces New Features. Be on this post to know full details about Pinterest Announces New Features.

Pinterest Announces New Features (All Features Update)

They’d already been noticed in testing, however today, as a part of its annual Creators’ Festival event, Pinterest has formally introduced its new, TikTok-like ‘Watch’ feed for Pin content material, in addition to a brand new ‘Takes’ reaction alternative for Idea Pins, amongst different updates for the app.

First off, on the brand new Watch feed – as we first mentioned remaining month, Pinterest is including a scrolling, vertical feed of content material to each align with the modern day social content material intake trends, and offer a brand new manner to find out a broader variety of Pin content material.

As you could here, the brand new full-display discovery alternative consists of each a ‘Browse’ and a ‘Watch’ display, with the ‘Browse’ mode being the conventional.

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Benefits of Pinterest Announces New Features

Pinterest seek feed, and the ‘Watch’ mode switching to a TikTok-fashion presentation of the same, with each video and nonetheless photo Pins displayed withinside the vertical scrolling stream.

Which, of course, appears very TikTok-esque, however given the continuing upward thrust and upward thrust of TikTok, and the effect it’s having on broader intake trends, it makes experience for Pinterest to lean into this, and facilitate Pin discovery in a manner that’s more and more more probably to have interaction viewers.

pinterest new features

It additionally affords extra possibility to show off extra of its video-centered Idea Pins, the platform’s very own take at the Stories format – and inside that function, Pinterest is likewise including any other interactive detail in ‘Takes’.

As defined via way of means of Pinterest:

A Take is an Idea Pin this is created in reaction to any other Idea Pin. Takes seem as responses to the authentic Idea Pin and also can be visible in your own home feed, from humans you comply with or in your profile.

Merits Of Pinterest Announces New Features

As you could see withinside the above examples, Pin Takes could be highlighted at the authentic Idea Pin itself, with creators capable of choose the nice of them, which then get precedence withinside the person display. Users may also be triggered to feature their very own Take whilst viewing Idea Pins.

The alternative will invite customers to percentage their private reviews with merchandise, or to reply to recipe Idea Pins with a clip of the way their very own attempt grew to become out, for example. It can also upload context to craft how-to’s and different Pin formats, that can make it a treasured addition.

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But it’s tough to miss the visible similarity to TikTok in those new formats.

Takes is likewise, of course, very much like the manner TikTok’s Duets function is used to reply to an authentic clip. Still, proposal aside, the overall capability of each Takes and the Watch feed does healthy with Pinterest’s content material focus, and each will be beneficial additions to reinforce in-app engagement.

It’s additionally including new Stickers for Idea Pins, giving them a extra acquainted Stories feel.

While it’s additionally introduced the mixing of its AR Try-On gear with Idea Pins, offering any other manner to cause product engagement from the format.

More About Pinterest Announces New Features

This new functionality lets in creators to tag their Idea Pins with a brand new Try On sticky label to feature lip merchandise, empowering Pinners to strive on and store proper from the Idea Pin.

It’s the primary direct integration of Pinterest’s AR gear with its Idea Pins, and will pave the manner for comparable eCommerce-aligned AR alternatives in future.

Approved creators could be capable of upload the brand new Try On stickers to their Idea Pins, with over 10,000 Try On-enabled merchandise now to be had at the platform.

Pinterest’s additionally trying to amplify its writer monetization push with a brand new “Creators Rewards” program, so that it will permit creators to take part in demanding situations to earn coins from Pinterest.


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