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Snapchat Adds New Product Integration for Pride Week 2021

Snapchat Adds New Product Integration for Pride Week, Enabling Users to Create Physical Pride Flags

In this post we are going to tell you Snapchat Adds New Product Integration. Be on this post to know full details about Snapchat Adds New Product Integration.

[New Product] Snapchat Adds New Product Integration

As we enter the last week of Pride Month, Snapchat has launched a replacement tie-in initiative which enables users to make their own custom Pride flag, then have a real-world version of that flag printed, via in-app tools.

As explained by Snapchat:

“To reflect how pronouns and physical expressions became more expansive and fluid, Snapchat created new versions of Pride Flags with blended gradients, giving the LGBTQIA+ community how to embrace the spectrum of identity and an individual’s place within it. The optical elements of the Lenses underscore that diversity, with non-linear gradients and color spectrums meant to stress the nuance and richness of the LGBTQIA+ experience.”

Snapchat Adds New Product Integration

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As you’ll see from the above image, using the Pride flag filter, Snap users can add their own stickers and visual additions to the new Pride flag, which align with their own identity. From there, and in partnership proudly Basics, Snapchatters can then have their custom Pride flag printed out and shipped to them.

“For each flag sold, $2 will attend InterPride to assist support equity efforts worldwide.”

[New Product] Snapchat Adds New Product Integration

In itself, this is often a stimulating initiative, providing new ways for members of the LGBTQIA+ community to determine a greater sense of inclusion.

But the mixing with physical shopping is another element to think about , and will be another small step toward Snap’s broader eCommerce plans, and providing more ways to blend on and offline experiences through products.

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Over the last year, Snap Inc. has made several steps towards enhanced eCommerce connection, including improved AR Try-On tools and ‘shoppable’ Snap Original shows.

But this new initiative is more aligned with its moves into digital fashion, and virtual products, which, eventually, could also merge into real-world branding and merchandise purchases.

Features Of Snapchat Adds New Product Integration

Back in January, we reported on a patent filed by Snap which detailed its plans to partner with fashion retailers to supply Bitmoji versions of their items. that might then facilitate a variety of latest clothing options for your avatar within the app, while also giving the brands opportunity to showcase their latest products in an enticing , interactive way.

But what if these options extended beyond just your digital depictions within the app? What if, via Snapchat’s evolving Bitmoji fashion options, you’ll also submit your outfits, even created clothing within the app, and have them made, in your size, to wear in real world .

Snapchat also acquired digital sizing company FitAnalytics in March, which provides tools that help brands facilitate more accurate product matches. Maybe, then, this new Pride initiative is simply the primary of the many coming Snapchat-to-real life product integrations which will facilitate a special sort of eCommerce push for users within the app.

In itself, this is often an honest initiative, which can provide support for a relevant cause, but the broader implications could point to a variety of latest opportunities within the app.

It’s still too early to predict where Snap will accompany its eCommerce push, but it’s increasingly looking to integrate with other platforms, and this might be another means to broader its shopping horizons.


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