In this post we are going to tell you YouTube Announces Small Biz Day Showcase Event. Be on this post to know full details about YouTube Announces Small Biz Day Showcase Event.
YouTube has announced a replacement event as a part of International Small Business Week which can showcase how SMBs are making use of YouTube for promotion – which, interestingly, also will include a replacement live shopping experience on the platform, featuring a variety of selected fashion, beauty and food businesses.
As outlined within the video, YouTube’s Small Biz Day event on June 24th will include interviews, workshops, insider tips, and more.
As explained by YouTube:
“According to survey data, 72% of small businesses within the U.S. state that YouTube helps them boost their online presence, using it as a tool to spotlight their products and services. a singular aspect of YouTube is that it allows the human stories behind these enterprises to shine through, building a connection to audiences who become invested in their narratives and success.”
The insights and workshops provided are going to be focused on these aspects, with this event (below), especially , potentially of interest to social media marketers and people looking to use YouTube for business promotion.
Create YouTube Videos That Attract New Customers, 9:00 am PT | 12:00 pm ET: During this workshop hosted by YouTube and Grow with Google, find out how to make engaging YouTube videos for your business and showcase your products on video during this creative workshop.
How To Register For YouTube Announces Small Biz Day Showcase Event?
Register here But the live shopping experiment may be a bigger consideration. almost like TikTok’s shopping live-streams, which it’s tried out a couple of times, YouTube is now looking to check an equivalent , which users are going to be ready to tune into from the Google Small Business YouTube channel.
If the experiment works out, and users have an honest experience with live-stream YouTube shopping, that would become an increasingly commonplace option, with all channels eventually ready to create their own live shopping experience, with purchase options available in-stream.
Advantages Of YouTube Announces Small Biz Day Showcase Event
YouTube has been performing on the choice for a few time, with QVC launching a live-stream shopping channel on the platform back in February. YouTube’s also developing more advanced eCommerce connection tools in alignment with videos, including product listings beneath video ads and therefore the option for creators to tag products within video clips.
YouTube can also , eventually, automatically tag products in videos supported object identification, which could turn the platform into an eCommerce powerhouse, giving viewers the capacity to ascertain an item, then make a sale , in-stream and direct, which could have a transformative effect on user behaviors.
Given these considerations, the new live-stream shopping experiment for little Biz Day may be a small, and logical step, and it will be interesting to ascertain how it’s received, and where YouTube goes with the method from here.
The overall Small Biz Day event are going to be hosted by Blogilates founder Cassey Ho, and can feature additional YouTube creators and business owners including Molly Burke, Erin on Demand, and TheDomesticGeek.
Each of those creators is experienced at building their business via YouTube content, and they’ll likely share some valuable insight for those looking to optimize their approach.
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