Pinterest Opens New Office in Mexico City as it Continues to Expand

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Pinterest Opens New Office in Mexico City To Expand Business

Pinterest continues to expand its global operations with the opening of a replacement office in Mexico City , its latest step to assist maximize its potential within the region.

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As per Pinterest:

“Today we’re announcing the opening of our office in Mexico City as a part of our investment in scaling global resources and hiring local talent to grow our business to serve Pinners, creators and advertisers round the world. The Mexico City office will include the very first engineering hub in Latin America .”

As a results of the expansion, Pinterest says that it’ll hire 50 locals across engineering and sales roles to be based within the new office.

“We believe the sole way we will build a product that folks use everywhere the planet is that if it’s worldly perspectives at the table – both at the technological level and therefore the human level.

When tech work is more accessible to people from a variety of backgrounds and geographies, we believe we will build consumer products that are more inclusive of everyone. This mindset is driving the expansion of engineering to new geographies like Mexico City .”

Location Of Pinterest Opens New Office in Mexico City

Pinterest has been working to expand its operations in Latin America over the last year, which incorporates the expansion of Pinterest ads to businesses in Brazil back in April, with Argentina, Colombia and Chile to follow soon. Pinterest also opened ads for businesses in Mexico last month.

The platform has seen solid usage growth within the region, and with Pinterest now up to 478 million active users, with the overwhelming majority of them now outside the US, along side rising interest in eCommerce more broadly, now’s the time for the platform to double-down on these key adoption areas, and boost its business offerings.

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That could provide more promotional and connection options for local businesses, while also bringing in additional revenue for Pinterest.

Which could additionally help to offset any potential decline in usage as physical stores open copy within the wake of the pandemic – but so far , signs point to eCommerce adoption holding firm either way, which might be great news for the app.

Pinterest already has international offices in Germany, Ireland, the UK, France, Brazil and Japan, which have also seen significant usage growth as a results of having an area presence.

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