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Snapchat Announces a New Music Licensing Agreement 2021

Snapchat Announces a New Music Licensing Agreement With Universal Music Group

In this post we are going to tell you Snapchat Announces a New Music. Be on this post to know full details about Snapchat Announces a New Music.

Snapchat Announces a New Music Licensing Agreement 2021

Snapchat has established a replacement affect Universal Music Group (UMG), which can enable Snap users to feature song clips from UMG artists via its in-app Sounds library. additionally,  Snapchat’s also looking to feature curated playlists within its Sounds options which can make it easier for Snapchatters to seek out audio content for his or her Snaps.

Snapchat Announces a New Music 2021

Snapchat first launched Sounds late last year, after a year of negotiations with various music labels. Sounds enables users to feature music to their Snaps, pre or post-capture, from a curated catalog of music.

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At launch, Snapchat offered audio clips from Warner and Sony artists, and now, it’ll also add Universal’s roster into that blend . UMG artists include Lady Gaga, Rihanna, and 50 Cent, among many others.

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The option, in some ways, comes in response to the rising popularity of TikTok, which is heavily centered around music and sounds, which fuel many of its in-app trends.

As a result, all apps are making music a much bigger focus. YouTube recently reported that it paid out over $4 billion to the music industry over the last year, while Facebook announced an expansion of its partnership with Spotify, which can enable users to share and hear full-length music tracks direct on Facebook.

And clearly, music can play an enormous role in boosting on-platform engagement. the bulk of the foremost viewed videos on YouTube are music video clips, and as noted, with TikTok now fueling all new music trends, the app is even influencing how musicians name, and make tracks, as a way to maximise exposure.


As such, it is sensible to ascertain more platforms increasing their specialise in this element.

In addition to the present , and as reported by Next Reality, the UMG deal also will see more UMG artist-related AR Lenses appearing within the app’s carousel as a part of its broader promotional efforts. Snap creators also will be ready to use UMG tracks in Lenses, via Lens Studio.

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Snapchat also notes that it’s looking to expand its curated ‘Playlists’ inside Sounds to assist users find the proper track to suit , more effortlessly.

As explained by Snapchat:

“Playlists will specialise in genres, moods and moments that are relevant to our community, also as songs that are trending on Snapchat.”

Snapchat already features a few categories available in Sounds including “Mood,” “New Artists,” and “Love,” which it’ll now look to create upon to maximise music usage.

Will that make music a much bigger consideration in Snaps? It’s hard to mention , but along side the recognition of its own TikTok-esque ‘Spotlight’ option, it could see Snap better align with key usage trends, which could have expanded engagement benefits.


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