In this post we are going to tell you Pinterest Shares New Research. Be on this post to know full details about Pinterest Shares New Research.
As the vaccine roll-out continues, consumer habits are shifting once more , and new trends and behaviors are emerging, which is vital to notice for marketers looking to maximise their messaging.
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That’s the focus of Pinterest’s latest research report, which identifies key habitual shifts, supported on-platform search trends, which could point to new opportunities, or options to refine your brand messaging in line with subsequent stage.
As explained by Pinterest:
“We ran exclusive research to ascertain how consumers are feeling during this point of transition. Many spoke of a tension between excitement, and anxiety.
They’re thrilled to ascertain friends and return to more social settings. At an equivalent time, they’re apprehensive about feeling comfortable publicly spaces, returning to commutes and losing a number of their flexibility from this past year.”
Pinterest also notes that a lot of people developed new, positive habits during COVID, establishing new rituals and reprioritizing how they spend their time.
“They’re pleased with their personal growth. And as their lives get busier again, they need to form sure their new habits stick. In fact, they’re anxious they could lose these healthy routines once the hustle and bustle of life picks up again. That’s where your brand comes in.”
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Based on these insights, Pinterest has established five new market personas of note:
The Routine Ritualist – People seeking ways to take care of their newly established routines as “real life” picks up again.
The Prioritized Parent – Parents looking to take care of the stronger bonds they’ve developed with family during the COVID lockdowns.
The New Nomad – many of us headed outdoors within the last year, either performing on their garden or camping to urge away. These trends look set to carry beyond the pandemic.
The Eco Evangelist – People seeking more sustainable practices as a results of increased global awareness and concern.
The Emerging Entrepreneur – many of us also took the time to reassess their career progression, in alignment with their values, and have since adopted new approaches to professional fulfillment.
For each of those shifts, Pinterest has outlined the key search trends underlining them, which, in themselves, point to new potential opportunities.
Pinterest Shares New Research and Pinterest COVID trends
There are some interesting insights here, which highlight the evolving usage of the platform, and therefore the ways during which brands should be looking to adapt their messaging for subsequent stage.
Those same trends won’t hold for all social networks, except for Pinterest specifically, it’s worth noting these shifts, and considering how your offerings, and Pins, match up.
And with 478 million users, and rising, it’s worth considering your Pin marketing options, particularly for eCommerce brands.
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