Pinterest Launches New Initiative To Highlight 2021

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Pinterest Launches New Initiative To Highlight 2021

With people now looking forward to a post-pandemic future, Pinterest has teamed up with American Express to spotlight 20+ SMBs that are selling items on the platform that folks are trying to find as they plan for subsequent stage.

Pinterest searches for “how to support small business quote” increased 50x and as a result we partnered with @AmericanExpress to launch a Comeback Feature highlighting Small businesses who offer products for ✨post-pandemic life✨

Shop Small, shop now – https://t.co/Z9J3ympEcV pic.twitter.com/BhCMMIltst

— Pinterest Business (@pinterestbiz) June 23, 2021

As you’ll see here, Pinterest’s ‘The Comeback Edit’ initiative will see a variety of SMBs highlighted within the Pinterest Shop.

As per Pinterest:

“From pottery by East Fork and residential decor from Coming Soon, to fresh manicures from Chillhouse and beautifully prepped skin courtesy of Pholk Beauty, this newest edit of the Pinterest Shop has something for everybody . Each product was selected for those that are planning their “future me” and the way they need to point out up within the world because it begins to slowly reopen.”

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Case Study Of Pinterest Launches New Initiative

The initiative was sparked by the rising interest in supporting SMBs, with Pinterest searches for “how to support small business” increasing by 50% over the past year.

With the pandemic lockdowns causing many businesses to suffer huge losses, SMBs, especially , have struggled to weather that storm. consistent with estimates from the Federal Reserve System , 200,000 US businesses might be forced to pack up as a results of the pandemic’s ongoing impacts, with the bulk of these being small businesses, which were already up against it in many circumstances, and operating on very tight margins.

Indeed, Pinterest further notes that a lot of businesses are still working to remain afloat:

“47% of business owners are concerned about their profits over subsequent few months, while 75% of consumers say they might shop with small businesses more often if there have been more ways to try to to so.”

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Pros Of Pinterest Launches New Initiative

Given the increased impetus for people to support their local communities, and therefore the businesses that operate within them, Pinterest has already seen a big surge in activity as shoppers look to shop for from soloprenuers and creators through the app.

Which makes it an ideal vehicle for this initiative, helping to spotlight SMBs, and provides users a way to directly contribute to keeping these selected creators afloat, as they navigate through the crisis.

If you are looking to require part, you’ll inspect the Pinterest Shop to look at the highlighted businesses.

The chosen brands are going to be highlighted on the Pinterest Shop tab throughout the summer.

Conclusion

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